Mentioning someone in their tweet: 36 TweetsĪttempt to carry on conversation: 14 Tweets Information from organization: 441 Tweets (133 Tweets from News Release)Īsk to become involved in organization: 34 Tweets (12 Tweets ask for participation in poll/survey) Information from outside source: 93 Tweets RQ1: Basis Frequency Analysis to determine which public relations model most often used Develop long-term relationships with key publics (through research)
Settles conflicting expectations between groupsģ. Balances goals of org with stakeholder expectationsĢ. Attempt to establish a mutual understandingġ. Use research to invoke behavior from audienceĢ. Using a basis frequency analysis and chi-square statistical test, we tested for the 4-models of PR, along with other informative specifications of the usersĢ. Collected data over one week – 29th March to 2nd April 2010 12 News Organizations each from National, Regional and Local markets
My cuppa tea tv#
Analyzed Twitter pages of 36 News Organizations (18 newspapers &18 TV stations) We employed a Content Analysis method to compare content, style and frequency of tweets between newspapers and TV stations as well as across local, regional and national media markets. RQ 3: Do differences exist between the media outlet Twitter usage in small, medium, and large markets? RQ 2: Do differences exist between newspapers and televisions in how they use Twitter? RQ 1: Which public relations model is most often used by news outlets on Twitter? To investigate how news organizations use Twitter to communicate about daily news events and engage in conversations with readers. While Twitter presents certain challenges, especially with its 140 character restriction, this social media application represents a significant, innovative mode of mass communication and news dissemination. Within just a decade, the news industry has witnesses a radical transition from traditional journalism (newspapers, radio and television broadcasts), to web journalism (online newspapers and web newscasts) to Twitter journalism. Enter Twitter journalism - A new era of reporting has arrived.
0 kommentar(er)
